The Google Analytics module adds JavaScript to pages on your website, allowing them to be tracked by Google Analytics. Your Google Analytics account at http://www.google.com/analytics/shows many more statistics about your site, your visitors and their activities while on your site. For example, you can:
Selectively track certain users, roles and pages
Monitor what type of links are tracked (downloads, outgoing and mailto)
Monitor what files are downloaded from your pages
Track user segmentation from Drupal profile data
ModuleCategories:
Benefits:
According to Google, "Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way." For more information about Google Analytics, see Google Analytics: http://www.google.ca/analytics/features